Nathan For You
Nathan Fielder is a business advisor who implements strategies that no traditional consultant would dare attempt. Whether it's creating a coffee shop called Dumb Starbucks or inventing poo-flavored yogurt, no idea is too daring.
Yogurt Shop/Pizzeria
Nathan introduces a controversial frozen yogurt flavor and hatches a plan for eight-minute pizza delivery.
Santa/Petting Zoo
Nathan stages a viral video to put a petting zoo on the map and sets up a "Santa in the Summer" photoshoot at a mall.
Gas Station/Caricature Artist
Nathan devises the world's greatest rebate to help an independent gas station and transforms a fledgling caricature artist into the King of Sting.
Clothing Store/Restaurant
Nathan encourages a clothing store to allow shoplifting and turns a restaurant into the neighborhood toilet.
The Claw of Shame
Nathan performs a daring escape in which he risks a fate that is truly worse than death.
Funeral Home/ Burger Joint/ Skydiving
Nathan diversifies services at a struggling funeral home, puts a burger joint to the test and goes skydiving.
Haunted House/The Hunk
Nathan tries to get a haunted house deemed "too scary" and overcomes his fear of the opposite sex by creating a fake reality show.
Private Investigator/Taxi Company
Nathan challenges a private investigator to track him for a day and devises a way to improve taxicab conversations.
