Nathan For You
Nathan Fielder is a business advisor who implements strategies that no traditional consultant would dare attempt. Whether it's creating a coffee shop called Dumb Starbucks or inventing poo-flavored yogurt, no idea is too daring.
Mechanic/Realtor
Nathan convinces a mechanic to verify his estimates with a polygraph test, and rebrands a realtor to sell only ghost-free homes.
Souvenir Shop/E.L.A.I.F.F.
Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.
Pet Store/Maid Service
Nathan places a controversial ad in a pet cemetery, takes tips from a focus group in order to become more likable and devises a method to clean a house in six minutes flat.
Liquor Store/Exterminator/Car Wash
Nathan comes up with a way to sell alcohol to minors, helps an exterminator land a hotel contract and uses birds to draw customers to a car wash.
Dumb Starbucks
Nathan makes use of parody law to open up a coffee shop nearly identical to Starbucks in its branding and appearance.
Taxi Service/Hot Dog Stand
Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.
Toy Company Movie Theatre
Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.
