Nathan For You
Nathan Fielder is a business advisor who implements strategies that no traditional consultant would dare attempt. Whether it's creating a coffee shop called Dumb Starbucks or inventing poo-flavored yogurt, no idea is too daring.
Electronics Store
Nathan tries to leverage Best Buy's price-matching policy by advertising a deal on TVs that's too good to be true.
The Movement
Nathan devises a way to provide a moving company with free labor.
Sporting Goods Store/Antique Shop
Nathan recruits child athletes for endorsement deals and finds a way to put drunk people's clumsiness to good use.
Smokers Allowed
Nathan works with the owner of a bar to turn her business into an immersive theater experience.
Hotel/Travel Agent
Nathan makes it easier for parents to have sex in a hotel room and finds a way for a travel agent to better serve her aging customers.
Nail Salon/Fun
Nathan discovers a snafu in his plan to offer valet services at a nail salon and embarks on a mission to prove that people enjoy his company.
The Hero
Nathan organizes a death-defying stunt in an attempt to turn a regular guy into a national hero.
